Brand Management: A Strategic Approach
by Holmes, Travis
ISBN: 9781787157828
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Imprint : Kruger Brentt Publishers UK Ltd.
Year : 2025
Price : Rs. 247.00
Biblio :
About The Book
KEY FEATURES
This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.
This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.
The book is also supported with a comprehensive glossary and index at the end.
This book is the ideal companion for upper
Table of Contents
PREFACE................................................................................................................V
1. INTRODUCTION TO BRAND MANAGEMENT................................................1
?? What is Brand Management? 3
?? Importance of Brand Management 3
?? Objectives 3
?? Brand Management Characteristic/Features 4
?? Types of Brand Management 4
?? Brand Management Process 4
?? Advantages of Brand Management 5
?? Brand Management Examples 6
?? Brand Management – Brand
