Developing New Products and Services: Learning Differentiation and Innovation
by Meyer, Gregory & Nicholas George
ISBN: 9781787158108
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Imprint : Kruger Brentt Publishers UK Ltd.
Year : 2025
Price : Rs. 247.00
Biblio :
About The Book
KEY FEATURES
The book contains all key aspects of developing new products and services and the matter is presented in lucid style.
This is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner.
This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a products or service life cycle.
This book is an ideal text
Table of Contents
PREFACE..................................................................................................... V
1. CORPORATE SOCIAL RESPONSIBILITY..........................................................1
?? Introduction to Corporations and CSR 1
?? Why Do Corporations Exist? 2
?? Disadvantages of the corporate form 8
?? Corporate Social Responsibility 9
?? Topic for Debate: Regulation of Corporations 16
?? Reference 21
2. DEBATING CSR: TECHNIQUES AND APPROACHES..........................
