International Business: Competing in The Global Marketplace
by Wilson, Adam & Henry James
ISBN: 9781787158696
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Imprint : Kruger Brentt Publishers UK Ltd.
Year : 2025
Price : Rs. 314.00
Biblio :
About The Book
KEY FEATURES
It is a comprehensive textbook with examples and cases from across the world.
The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it.
It is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.
The book is primarily intended for the undergraduate and postgraduate students of management and commerce. Besides, it will al
Table of Contents
PREFACE...................................................................................................V
1. INTRODUCTION......................................................................................... 1
1.1 What is international business? 6
1.2 Who is interested in international business? 9
1.3 What forms do international businesses take? 11
1.4 The globalization debate 14
1.5 Ethics and international business 21
1.6 End-of-chapter questions and exercises 24
2. INTERNATIONAL
