Agribusiness: Marketing and Management

by Honey John

ISBN: 9789349964280
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Imprint : Knowledge Bakers
Year : 2027
Price : Rs. 13450.00
Biblio :

About The Book

Agribusiness: Marketing and Management provides a practical and insightful introduction to managing and marketing in the agricultural sector. Designed for students, professionals, and agripreneurs, this book combines theory with real-world applications to help readers build and sustain profitable agri-enterprises. Key Features: Integrated Approach: Combines core principles of management and marketing specific to agribusiness contexts. Market-Focused Strategies: Covers consumer behavior, mar