Fundamentals of Brand Management

by Sudheesh Chethil & Ajith Jose

ISBN: 9789349964525
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Imprint : Knowledge Bakers
Year : 2027
Price : Rs. 8890.00
Biblio :

About The Book

Fundamentals of Brand Management provides a clear and strategic guide to the principles, practices, and power of branding in today's competitive marketplace. This book equips readers with the tools to create strong brand identities, manage brand equity, and drive long-term consumer loyalty. Whether you're a student, entrepreneur, or marketing professional, this resource offers the insights needed to master the art and science of brand building. Key Features: Core Concepts of Branding: Explai