Marketing of Processed Fruit and Vegetable
by Monalisa Choudhury, Nayan Barua
ISBN: 9789351300182
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Imprint : DAYA
Year : 2021
Price : Rs. 7495.00
Biblio : ix+197p., tabls., bib., ind., 23 cm
Author Profile
Dr. Monalisa Choudhury is a Lecturer in Commerce Department. Dispur College, Guwahati.<br/> <BR> Dr. Nayan Barua is Professor in Commerce Department, Universtiy of Guwahati.
About The Book
This book depicts the marketing scenario of the food processing industries. The whole work is divided into eleven chapters which throws light into the various aspects of the food processing industries stretching of the food processing industries stretching from the supply of raw materials, market demand, problems, prospects, government assistance to the industry and consumer behaviour towards processed foods. The whole work lay special emphasis on the marketing problems faced by the processed fo
Table of Contents
Contents <BR> Chapter 1: Introduction; Chapter 2: Conceptual Framework of Marketing Management; Chapter 3: Agricultural Output of North Eastern Region Vis-a-vis Assam; Chapter 4: Profile and Prospects of Food Processing Industry; Chapter 5: Organisational Problems of Fruits and Vegetable Based Industry in Assam; Chapter 6: Role of Government Agencies in the Development of Fruit and Vegetable Industry; Chapter 7: Special Problems of Marketing of Fruit and Vegetable Based Units in Assam; Chapter
