Agricultural Communication: Opportunities for Sustainable Agriculture and Rural Development

by Singh, Vir et al eds

ISBN: 9789351303114
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Imprint : Biotech
Year : 2021
Price : Rs. 11495.00
Biblio : xiii+330p., figs., tabls., ind., 23 cm

About The Book

Agricultural Communication is lifeline of agriculture. Communication intervention is phenomental for agricultural development. Without an effective communication system agriculture itself would be in jeopardy. Well thought out. Effective, perspective-based and meaningful communication intervention is a must for development of sustainable agriculture. Since agricultural development is inevitably linked with rural development, communication intervention in the former sector would articulate into t

Table of Contents

"Preface List of Contributors 1. Concept and Strategies Toward Sustainable Rural Development Archana Negi 2. Community Radio as an Alternative Tier of Broadcasting: Scripting a New Role for Development Arpita Sharma 3. Cyber Extension: A New Extension Approach for Sustainable Rural Development S.K. Badodiya and S.K. Garg 4. Extent of Adoption of Recommended Water Management Practices by the Beneficiary Farmers of Participatory Irrigation Management Society of Mehsana District, Gujarat J.K. Patel