Agricultural Marketing in 2 Vols
by K N Ravi Kumar
ISBN: 9789351303138
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Imprint : DAYA
Year : 2021
Price : Rs. 29995.00
Biblio : xxx+xviii,1084p.,figs.,tabls., 25 cm
Author Profile
Dr. K. Nirmal Ravi Kumar is presently working as an Associate Professor and Head (Agricultural Economics) in Agricultural College, Mahanandi in Acharya N.G. Ranga Agricultural University. He had a brilliant academic career and he specialized in ‘Agricultural Marketing’ both in his postgraduate and doctoral programmes. He is actively involved both in agricultural research and teaching activities during the past eleven years in the University. He published 44 articles in popular agricultural
About The Book
Having a thorough knowledge on the fundamental aspects of any subject is essential to analyze and understand its advanced versions. The same is conceptualized in this text book entitled, ‘Agricultural Marketing’, as it dealt all the basic concepts of marketing of agricultural produce in India and thus, explained the related advanced versions in a more analytical manner. Though several books were authored in the field of agricultural marketing, this book is relatively a significant achievement, a
Table of Contents
Foreword vi i <BR> Preface i x <BR> Author's Note x i <BR> Acronyms xix <BR> — Volume 1 — <BR> 1. Definitions of ‘Market’ 1 <BR> 2. Agricultural Marketing or Agri-Marketing 9 <BR> 3. Classification of Agricultural Markets 39 <BR> 4. Market Structure-Conduct-Performance Paradigm (SCPP) 81 <BR> 5. Agricultural Marketing Functions 131 <BR> 6. Market Functionaries: Institutional Approach of Agricultural Marketing 473 <BR> 7. Present Agricultural Marketing System (PAMS) in India 485 <BR> — Volume 2 —
