Communication in Extension Education

by M M Adhikari

ISBN: 9789351307709
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Imprint : DAYA
Year : 2021
Price : Rs. 15995.00
Biblio : viii+498 p., figs., tabls., 25 cm

Author Profile

The author, the learned personality of the academic world of Social Science and related disciplines, Prof. M.M. Adhikary, is presently rendering his precious services as the Professor of Agricultural Extension, Faculty of Agriculture, Bidhan Chandra Krishi Viswavidyalaya. Prof. Adhikary has been attached with the profession of teaching, research and extension for about thirty-five years. His immense potentiality of academic activities and capability to work with the people, sense of research and

About The Book

The book “Communication in Extension Education” has been in full compliance with the course guidelines delineated by the Indian Council of Agricultural Research, New Delhi. It will certainly be followed by the UG & PG students, research scholars, academicians and the teachers of all the Universities across the country and abroad. The book has accommodated all possible innovative aspects of communication of extension sciences along with its basic and classical contents. The chapterisation bein

Table of Contents

Preface v Part: I- Communication & Audio-visual Aids 1. Concept and Element of Communication 3 2. Principles of Effective Communication 16 3. Models of Communication 23 4. Theories of Communication 32 5. Functions of Communication 42 6. Application of Communication Technology in Rural Development 57 7. Barriers to Communication 73 8. Some Relevant Terminologies in Communication 88 9. Audio Visual Aids 105 Part: II- Agricultural Journalism & Electronic Media 10. Cyber Journalism (Inte