Marketing Management
by Bansal, Manoj & Satinder Kumar
ISBN: 9789354610776
View Ebook
Imprint : Associated Publishing Company
Year : 2022
Price : Rs. 12295.00
Biblio : xiii+338BW
Author Profile
Dr. Satinder Kumar is best known for his work on Digital Marketing. He has
qualified two times UGC-NET and done Doctoral degree in the area of "Ethical
Issues in E-Marketingn.He has been an Assistant Professor in the area of
Marketing at School of Management Studies (SMS) since 2009, prior to joining
SMS, he was APC (General) in Education Department where he served for five
years. He has published more than 40 articleslresearch papers in a wide range of leading
management and psychology jo
About The Book
Marketing orientation is an essential for the success of business organisation, as marketing
has become cumbersome in competitive era. Fundamental understanding of marketing
principals and marketing techniques help the business organisation to have the consumer
acceptance and loyalty profitably. Understanding of marketing is also essential for the
consumer to take right buying decision at right time. The present book is a sincere effort to
provide through understanding of conceptual base of
Table of Contents
Preface v
1. Introduction to Marketing 1
1.1 Aims and Objectives
1.2 Introductory Caselet
1.3 Introduction
1.4 What do we mean by Marketing?
1.5 Ten types of Offerings
1.6 Marketing Concepts
1.7 A Historical Perspective
1.8 Comparison of Marketing Orientation with other orientations
1.9 Case Study
1.10 Summary/Let us sum up
1.11 Keywords
1.12 Descriptive Questions with Hints for Answers
2. Understanding the Marketing Process: Marketing Mix 25
2.1 Aims and Objectives
2.2 Introduct
