Marketing Management

by Bansal, Manoj & Satinder Kumar

ISBN: 9789354610776
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Imprint : Associated Publishing Company
Year : 2022
Price : Rs. 12295.00
Biblio : xiii+338BW

Author Profile

Dr. Satinder Kumar is best known for his work on Digital Marketing. He has qualified two times UGC-NET and done Doctoral degree in the area of "Ethical Issues in E-Marketingn.He has been an Assistant Professor in the area of Marketing at School of Management Studies (SMS) since 2009, prior to joining SMS, he was APC (General) in Education Department where he served for five years. He has published more than 40 articleslresearch papers in a wide range of leading management and psychology jo

About The Book

Marketing orientation is an essential for the success of business organisation, as marketing has become cumbersome in competitive era. Fundamental understanding of marketing principals and marketing techniques help the business organisation to have the consumer acceptance and loyalty profitably. Understanding of marketing is also essential for the consumer to take right buying decision at right time. The present book is a sincere effort to provide through understanding of conceptual base of

Table of Contents

Preface v 1. Introduction to Marketing 1 1.1 Aims and Objectives 1.2 Introductory Caselet 1.3 Introduction 1.4 What do we mean by Marketing? 1.5 Ten types of Offerings 1.6 Marketing Concepts 1.7 A Historical Perspective 1.8 Comparison of Marketing Orientation with other orientations 1.9 Case Study 1.10 Summary/Let us sum up 1.11 Keywords 1.12 Descriptive Questions with Hints for Answers 2. Understanding the Marketing Process: Marketing Mix 25 2.1 Aims and Objectives 2.2 Introduct