Consumer Behaviour Towards Shopping Malls

by Scarlet, A.

ISBN: 9789354613234
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Imprint : Scholars World
Year : 2022
Price : Rs. 5895.00
Biblio : xii+154p., figs., tabls., ind., 25 cm

Author Profile

Dr. A. Scarlet, Ph.D. is an Assistant Professor of Commerce in the Post Graduate and Research Department of Commerce, Jayaraj Annapackiam College (Autonomous), Periyakulam – Theni District, Tamilnadu. She has been working as a faculty of Commerce since 2009. Besides teaching she has been shouldering various responsibilities as the Director of Hostel, HoD of Commerce with Computer Application, NSS Programme Officer, Staff Coordinator for Skill Development Courses and Seminar Director. As a resear

About The Book

The post liberalized era since 1991 has assured a change and transformation in all walks of life people in India and once such is the Mall culture. In line with this the Indian retail industry has transformed itself to be a vibrant and modern mega sale shopping zones that invariably attracts all segments of buying community, be it children, youth and the aged at one side, the rich and the poor on the other side and the rural and urban at yet another side. In this book, the researcher has made a

Table of Contents

Acknowledgements v Preface vii 1. Introduction and Design of the Study 1 1.1. Introduction 1.2. Statement of the Problem 1.3. Scope of the Study 1.4. Objectives of the Study 1.5. Operational Definition of Concepts 1.6. Formulation of Hypotheses 1.7. Research Methodology 1.8. Construction of Interview Schedule 1.9. Sampling Design 1.10. Geographical Coverage 1.11. Period of the Study 1.12. Field Work and Collection of Data 1.13. Data Processing 1.14. Tools of Analysis 1.15. Limit