Fundamentals of E Marketing

by C R Bijudas, Aparna Rao

ISBN: 9789360844493
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Imprint : Wordpen Academics
Year : 2027
Price : Rs. 14990.00
Biblio :

About The Book

Fundamentals of E-Marketing offers a practical and up-to-date exploration of digital marketing principles, tools, and strategies essential in today's online-driven economy. This book is tailored for students, entrepreneurs, and marketing professionals seeking to build a strong foundation in the fast-evolving world of electronic marketing. The text begins by introducing the core concepts of e-marketing, including consumer behavior in the digital space, value creation through online channels, and