Modelling in Communication Behaviour of Farmers
by Shahid Ahamad, Bansi Lal, Deepak De
ISBN: 9789386949059
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Imprint : Scholars World
Year : 2018
Price : Rs. 4495.00
Biblio : xii+74p., figs., tabls., ind., 25 cm
Author Profile
Dr. Banarsi Lal is presently working as an Assistant Professor/Subject Matter Specialist (SMS) (Agricultural Extension) in Krishi Vigyan Kendra (KVK), Reasi of Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, India. So far he has published more than 12 high value research papers, more than 80 articles, more than 20 technical bulletins and four success stories.
Dr. Shahid Ahamad is presently working as Programme Coordinator, Krishi Vigyan Kendra, Reasi, SKUAST-Jammu. Duri
About The Book
Communication is the oldest continued activity of human beings. It is the basic need of human beings and a web of society which makes the survival, growth, progress and development possible and holds the society intact and progressive. Communication is the most powerful input which brings substantial development in socio-economic status of an individual. Communication is the vital aspect to change the behaviour of an individual. Television as a mass medium has made dissemination of news, informa
Table of Contents
Acknowledgement vii
Preface ix
1. Introduction 1
2. Theoretical Orientation 9
3. Research Methodology 19
4. Findings and Discussion 31
5. Summary and Conclusion 57
References 63
Index 71
