Customer Life Time Value
by Zareen, Arshi
ISBN: 9789390259267
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Imprint : Scholars World
Year : 2021
Price : Rs. 8695.00
Biblio : 2019, xii+236., figs., tbls., 25 cm
Author Profile
Dr Arshi Zareen is an Assistant Professor in the Department of Commerce, Bharati College, University of Delhi, India, with a teaching experience of more than 12 years. She has done her Doctoral degree from the Department of Commerce, Delhi School of Economics, University of Delhi, India. She has presented research papers in various national conferences and various international conferences. She has won best paper award for paper presented at 6th International Conference on ‘Innovative Ways of Ma
About The Book
The book covers in detail the concept of Customer Lifetime Value through the review of the vast literature available on the topic. The importance of measuring CLV for enhancing the effectiveness of other marketing tools like market segmentation, customer satisfaction, loyalty and the concept of customer equity has been discussed in detail. Various metrics of calculating customer value are discussed and compared under both contractual as well as non-contractual situation so as to suggest the one
Table of Contents
Contents
1. Overview of the Study 1-7
1.1 Lifetime Value of Customer (LTV)
1.2 Benefits of Using LTV
1.3 Resistance to CLV
1.4 Modelling of Lifetime Value of Customers
1.5 CLV and Other LTV Metrics
2.Conceptual Framework of Customer Lifetime Value 9-56
2.1 Difference between Customer Profitability and Customer Value
2.2 Managing Customer Value
2.3 Applications of Lifetime Value of Customer
2.4 Context of Customer Lifetime Value Measurement
2.5 Concepts Related to Lifetime Value of
